Managing CPA marketing: a simple solution to a complex problem

Selling a mass product to a wide audience requires constantly attracting new customers. Every company faces this task.

A simple way to automate and optimize this process is the CPA network (an intermediary between advertisers and webmasters). Each side of this model is a winner: advertisers receive quality traffic, and webmasters - the agreed profit for their work.

"IT Architect" LLC set a goal to simplify the process of interaction between the parties and to make it as safe as possible. Thus a system was created for marketing, providing digitalization of business processes. For each of the 4 parties, the necessary set of functions is offered to facilitate the work and interaction:

advertisers can set up offers, manage them, track the quality of traffic, make payments;
webmasters use a convenient filter system to search for an offer, and have access to launching, editing, and testing promotional materials;
network administrators control the transparency of interactions between the advertiser and the webmaster;
top managers of the company can monitor the performance and efficiency of the team through reporting.

The SRA solution from "IT Architect" LLC facilitates interaction between all parties of the business process and allows them to exchange their services in the most convenient, secure, and efficient way.

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